Aegis Living

01

-A series of light-hearted ads addresses physical and mental health during a deadly pandemic.
-Acknowledges COVID-19 as our new reality but doesn’t wallow in it .
-Doesn’t fall prey to industry imagery or the common COVID-19 phrases.
-Most importantly, the ads celebrate the dynamic faces & personalities of residents/staff at Aegis Living communities.

-A series of light-hearted ads addresses a serious matter: physical and mental health during a deadly pandemic.
-Acknowledges COVID-19 as our new reality but doesn’t wallow in it – Aegis confidently leads through this as it does any situation, with the resident’s safety, health and well-being front and center and intact.
-Doesn’t fall prey to industry imagery or the common phrases that have been overused during COVID-19.
-Most importantly, the ads celebrate the dynamic faces and personalities of residents and staff at Aegis Living communities.

02

-“Living Happily Together” took customers on a journey from the beginning of the pandemic to today, when they are looking for more moments of joy amid the reality of the long haul.
-The campaign profiled residents finding their unique happy moments – from playing the guitar to sipping a lemon drop on a sunny afternoon.
-With the focus on joy and happiness, the dedication to safety was never lost.

03

-Ad addresses creating & maintaining an environment that is as safe as possible for residents.
-This set up the campaign to progress from “Living Safely Together” to “Living Happily Together.”

-This ad more explicitly addresses creating and maintaining an environment that is as safe as possible for residents, which was backed up by a number of announcements and initiatives that occurred parallel to this campaign including the Aegis Living Commitment.
-This set up the campaign to progress from “Living Safely Together” to “Living Happily Together.”

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