After the acquisition, we had the unique opportunity to unite the two legacy organizations with a new brand identity. Guided by internal surveys and focus groups, the new Agape Care brand is an evolution of the legacy brands into one cohesive, uplifting identity.

After the acquisition was complete, we had the unique opportunity to unite the two legacy organizations by developing a new brand identity. The new Agape Care brand is an evolution of the legacy brands into one cohesive, uplifting identity.

Our design team created a logo that echoes the healing, serene properties of nature. Composed of colors inspired by flowers — included the purple agapanthus — the logo’s elements represent calming blue water, a purple mountain, and a yellow setting sun, symbolizing a peaceful transition.

Key points:
-We identified a new brand identity and messaging that reflected the love and care provided by our team.
-Our new mission statement reflects the heart of our name, Agape, meaning love.
-Our vision highlights our commitment to excellence and our forward-thinking mindset.
-Our values showcase our greatest asset: our employees.

Key points:
-Through internal focus groups and surveys, we identified a new brand identity and messaging that reflected the love and care provided by our team.
-Our new mission statement reflects the heart of our name, Agape, meaning love. Our company is driven to serve its patients through compassionate care.
-Our vision highlights our commitment to excellence and our forward-thinking mindset as we continue to grow in the Southeast.
-Our values showcase our greatest asset: our employees. Our team is dedicated to embodying these five core values in every interaction with patients and families.

We developed and designed a fresh website to reflect Agape Care’s new brand identity, improve performance, and increase brand recognition.

We developed and designed a fresh website to reflect Agape Care’s new brand identity, improve performance, and increase brand recognition. The newly launched site, optimized for both desktop and mobile experiences, attracts and wows visitors with an easy-to-navigate layout.

Key points:
-Through our new social assets, we created consistent, compelling creative to encourage engagement with our channels.
-In our newsletter, our goal was to combine form and function to create a useful communication tool.

Key points:
-Through our new social assets, we created consistent, compelling creative to encourage engagement with our channels. Our reach and engagements have increased significantly across social channels.
-In our newsletter, our goal was to combine form and function to create a useful communication tool.

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  • Provider / Operator / Company:
    Agape Care
  • Title of Campaign:
    Rebranding as Agape Care
  • Entry Type:
    Rebranding (Before & After)
  • Date of Campaign:
    January 2, 2020
  • Agency or Firm:
    CONNECTIVE Agency
  • Image Credit(s):
    Devon Anderson of CONNECTIVE Agency for Design