Project Overview:​
Three times a year, Agrace’s marketing team writes, designs and distributes a community newsletter. In 2020, this communication was increased to include a fourth newsletter in the fall, with a winter ​newsletter forthcoming.​
Each edition specifically addressed the COVID-19 pandemic, provided an update on Agrace’s response and how the community can help Agrace financially, through unpresented times.

Project Overview:​
In March 2020, Agrace communicated how we were protecting our patients on Facebook. We updated our cover photo, shared a message of thanks to our supportive community and launched the #AgraceUnites campaign featuring Agrace staff who had been redeployed during the pandemic to new roles that could best help the organization.

Project Overview:​
Agrace’s marketing team creates original content and manages Agrace’s social media presence entirely in-house. With nearly 7,000 followers on Facebook, our page is a place family members of patients served, donors, community partners, volunteers and staff go for information and updates about Agrace. ​

In March 2020, Agrace communicated how we were protecting our patients on Facebook. We updated our cover photo, shared a message of thanks to our supportive community and launched the #AgraceUnites campaign featuring Agrace staff who had been redeployed during the pandemic to new roles that could best help the organization.

Project Overview:​
In March and April, the marketing team partnered with the Agrace Foundation to appeal to our community of donors and request support. ​We chose an e-blast to explain how the community could help with a direct link to our online donation form. A follow-up e-blast was sent three-weeks later sharing exactly how community gifts were being used and illustrating the direct impact.

Project Overview:​
Click to view video of Dr. Ann Sheehy, Head of the Division of Hospital Medicine at UW Health and Agrace Board Chairperson

Project Overview:​
The Hospice Incident Command (HICS) team worked day and night to keep Agrace staff informed and educated on the status of the COVID-19 pandemic and how they were going to keep patients and staff safe. Weekly, and sometimes daily, updates were provided to staff via email, a portal on the agency-wide intranet, a searchable site/iPhone app and text message alerts. A COVID hotline for staff was also put in place. ​


In June, McLean & Company, a third-party research and advisory firm, surveyed Agrace staff with a series of questions about our COVID-19 response and overall staff engagement. More than 450 Agrace employees submitted their feedback from June 23-30, 2020.


83% of survey respondents reported that they received regular, meaningful communication about how COVID-19 impacts their work.​
Communication from the HICS team has varied from early communication about personal protective equipment (PPE) use and isolation precautions and has evolved to include information about receiving rapid detection testing machines and a forthcoming vaccine.​


Click to view video of Dr. Ann Sheehy, Head of the Division of Hospital Medicine at UW Health and Agrace Board Chairperson

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Project Overview:​
The well-being of Agrace staff continues to be a priority of leadership and our internal Engagement Team. Marketing has helped communicate this commitment to supporting staff by sharing various opportunities for counseling sessions and partnerships with childcare providers offering discounts. ​​

Project Overview:​
The well-being of Agrace staff continues to be a priority of leadership and our internal Engagement Team. Marketing has helped communicate this commitment to supporting staff by sharing various opportunities for counseling sessions and partnerships with childcare providers offering discounts. ​​


In addition, Marketing created an internal appreciation video and designed, planned and managed the distribution of a self-care-focused appreciation package for all staff. The praise and gratitude from staff for all these efforts have been overwhelming and are reflected in the survey results, testimonials and video views.

Project Overview:​
In partnership with Agrace’s Outreach team, developed mixed-media advertisements to communicate key messages for a specific office in our service area, Platteville, Wisconsin using print, billboards and social media marketing.

Project Overview:​
In partnership with Agrace’s Outreach team, the team responsible for building relationships with referral sources, marketing developed mixed-media advertisements to communicate key messages for a specific office in our service area, Platteville, Wisconsin. ​


Using print, billboards and social media, marketing helped increase awareness of Agrace’s care and drove referrals in Platteville. Print ads ran in various magazines, a billboard featuring our telemedicine, and geotargeted social media ads with lead tracking were deployed. Print and social media ads featured the picture and testimonial from a local Agrace patient and care team member.

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  • Provider / Operator / Company:
    Agrace
  • Title of Campaign:
    COVID-19 Pandemic Response​
  • Entry Type:
    COVID-19 Messaging and Communication ​
  • Date of Campaign:
    March 6, 2020