Geo-targeted Facebook campaign using multiple images of same patient

Key points:
Emphasize how individuals receiving hospice care can still enjoy many days of fully lived lives.
Affirm emotional reality of hospice care not lasting forever
Convey that everyone is entitled to hospice care
Include a call to action to drive web traffic

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  • Provider / Operator / Company:
    Care Dimensions​
  • Title of Campaign:
    Redefining Hospice​
  • Entry Type:
    Multimedia campaign​
  • Date of Campaign:
    October 15, 2019
  • Agency or Firm:
    Leo Rice Creative​
  • Image Credit(s):
    Stock photos for print, original footage for TV​