Real representation from across our organization was key in bringing life to the stories and services highlighted in each ad. All ads followed a multiplatform approach for consistent messaging no how consumers viewed the material.

Key points:
-Each ad placement directs the viewer to carolinacaring.org/testimonials
-Viewers can watch a story associated with each real person featured in the ads
-Creating this content supports our campaign but also helps share Carolina Caring’s story and how each program positively impacts our mission and community.

-Print Advertising
-Website Banners
-Television Ads
-Digital Media
-Radio Scripts
-Billboards
-Social Media

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  • Provider / Operator / Company:
    Carolina Caring
  • Title of Campaign:
    Filling Each Day with Purpose
  • Entry Type:
    Multimedia campaign
  • Date of Campaign:
    September 30, 2020
  • Agency or Firm:
    Creative Consultation – The Silent P, Video Production - IMIGpro
  • Image Credit(s):
    Photos, design work, and most video completed in-house.