Real representation from across our organization was key in bringing life to the stories and services highlighted in each ad. All ads followed a multiplatform approach for consistent messaging no how consumers viewed the material.
Key points:
-Each ad placement directs the viewer to carolinacaring.org/testimonials
-Viewers can watch a story associated with each real person featured in the ads
-Creating this content supports our campaign but also helps share Carolina Caring’s story and how each program positively impacts our mission and community.
- Provider / Operator / Company:Carolina Caring
- Title of Campaign:Filling Each Day with Purpose
- Entry Type:Multimedia campaign
- Date of Campaign:September 30, 2020
- Agency or Firm:Creative Consultation – The Silent P, Video Production - IMIGpro
- Image Credit(s):Photos, design work, and most video completed in-house.