Billboard campaign used in all 16 counties of our service area. Featured photos of those employees who lived/worked in the counties where the billboards were located.

Key points:
-Print ads featured people from all across our organization – not only employees from the clinical side. Meet the people who provide the care.
-Campaign put a “face to the name”.
-Messaging allowed our employees to connect with the community in which they lived/worked.

Key Points:
-Featured our own employees
-Employee posts had more interaction and greater engagement.

Key Points:
-Feature our own employees to celebrate National awareness days.
-Employees could convey to the community what hospice means to them.
-Employee posts had more interaction and greater engagement.

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  • Provider / Operator / Company:
    Community Hospice & Palliative Care
  • Title of Campaign:
    We Are Community!
  • Entry Type:
    Multimedia Campaign
  • Date of Campaign:
    March 1, 2020
  • Image Credit(s):
    Photography & Design: Alexandra Sisak