The new name and logo (pictured at right) was designed to attract to new generation of residents and employees.


Special attention was given to preserving the individual identity of each community, incorporating existing names into the new paradigm.

The corporate brochure uses the theme “Live with Promise” to describe the Covenant Living commitment to provide a better way of life.

The community brochures feature the unique services and amenities at each community to help customers find the right fit for their lifestyle.

Designers worked with Bluespire Senior Living to update the corporate website with new graphics, fonts and color palette.

Designers worked with Bluespire Senior Living to update the corporate website with new graphics, fonts and color palette, but retained the basic structure and navigation already familiar to prospective residents, families and employees.

New monument signs created with new brand but preserving the unique architectural flavor at each campus.


New wraps were designed for a fleet of more than 60 vehicles.


New branded name tags & uniforms designed for employees in healthcare, housekeeping, dining and facilities management.

Cornerstone corporate programs were refreshed to reflect the new corporate brand including LifeConnect®, the resident wellness program at the core of the Covenant Living experience, and Inspired to Serve, the employee engagement and customer service framework.

Cornerstone corporate programs were refreshed to reflect the new corporate brand and bring better consistency across the organization, including LifeConnect®, the resident wellness program at the core of the Covenant Living experience, and Inspired to Serve, the employee engagement and customer service framework.

Play
previous arrow
next arrow
previous arrownext arrow
Slider
  • Provider / Operator / Company:
    Covenant Living
  • Title of Campaign:
    Covenant Living Rebranding Campaign
  • Entry Type:
    Rebranding (Before & After)
  • Date of Campaign:
    June 1, 2019
  • Agency or Firm:
    ThinkCreative (for brand assessment); Twenty2Creative (for collateral design); Envision3 (for printing); Bluespire Senior Living (for web development); The Image Group (for vehicle wraps and uniforms); Direct Supply Inc. (for signage)
  • Image Credit(s):
    Covenant Living Creative Team