Phase 1 of the campaign featured emotion-driven creative designed to encourage prospects to live their best life now, by not waiting to move. Phase 1 and future phases also included an enhanced “refer a friend” offer in the form of a “Good Neighbors” promotion that increased the standard referral incentive. ​

Phase 1 of the campaign featured emotion-driven creative designed to encourage prospects to live their best life now, by not waiting to move. Phase 1 and future phases also included an enhanced “refer a friend” offer in the form of a “Good Neighbors” promotion that increased the standard referral incentive. ​

Phase 2 of the campaign included a focus on resident and family testimonials to instill confidence and trust. Each community within the Grace Management, Inc. portfolio secured personalized testimonials that painted an authentic picture of the benefits of senior living – even during the pandemic. ​

Phase 2 of the campaign included a focus on resident and family testimonials to instill confidence and trust. Each community within the Grace Management, Inc. portfolio secured personalized testimonials that painted an authentic picture of the benefits of senior living – even during the pandemic. ​

Phase 3 of the campaign was proactively prepared to launch as soon as the COVID-19 vaccine received Emergency Use Authorization, expounding on COVID-19 vaccination as one more benefit of life at a senior living community. ​

Phase 3 of the campaign was proactively prepared to launch as soon as the COVID-19 vaccine received Emergency Use Authorization. A portfolio-wide campaign was immediately executed, expounding on COVID-19 vaccination as one more benefit of life at a senior living community.

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  • Provider / Operator / Company:
    Grace Management, Inc. ​
  • Title of Campaign:
    “Senior Living is Essential”​
  • Entry Type:
    COVID-19 Messaging & Communication​
  • Date of Campaign:
    May 2, 2020
  • Agency or Firm:
    Triad Advertising​
  • Image Credit(s):
    Grace Management, Inc; istockphoto.com ​