Key items addressed in campaign:​
-Incorporate authentic visuals ​
-Illustrate home health CAREGivers as part of the solution​
-Empower families to understand there are options for keeping your loved one safe ​

Key items addressed in campaign:​
-Incorporate authentic visuals ​
-Illustrate home health CAREGivers as part of the solution​
-Empower families to understand there are options for keeping your loved one safe ​

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The #StayHomeInstead hashtag was created to promote staying home and staying safe. 1.1K users on Facebook posted using this hashtag. We partnered with a local print shop to have shirts created with this hashtag and profits were donated to the Home Instead Foundation to assist seniors in need and those who care for them.

The #StayHomeInstead hashtag was created to promote staying home and staying safe. 1.1K users on Facebook posted using this hashtag. We partnered with a local print shop to have shirts created with this hashtag and profits were donated to the Home Instead Foundation to assist seniors in need and those who care for them.

Print service and employment advertisement ads were created for local franchise use. The goal was to elevate the choice of staying safely at home is an option. To educate that Home Instead has trained CAREGivers to ensure your loved one is properly and safely taken care of. Also, elevating the caregiving profession as a career choice.

Print advertisement ads were placed in GuidePosts magazine. ​
-November and Dec/Jan Publication Dates​
-An estimated 10,000,000 impressions adults 18+ were generated.

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  • Provider / Operator / Company:
    Home Instead Senior Care​
  • Title of Campaign:
    Home is Essential​
  • Entry Type:
    Covid – 19 Messaging and Communication​
  • Date of Campaign:
    December 1, 2020
  • Image Credit(s):
    Joslyn Barnes for design / Kyle Benecke photography / Andrew Nelson video​