HomeWell Care Services' updated logo elevates the brand's professional presence and helps establish the brand's new voice, look and feel. While seniors will always be a focal point in our industry, changing from "Senior Care" to "Care Services" broadens our audience to others who require in home care.

HomeWell's fresh look was applied across all digital touchpoints. Shown here is our new website, social media presence, and digital display ads as compared to our previous digital assets. The new consumer website is responsive and features improved user functionality and SEO, and allows for franchisee specific customizations.

HomeWell's new look was also applied across all B2B and B2C print materials. The examples you see here to the right is our new consumer br ochure, brand program rack card, business card, grand opening direct mail postcard, and our leads packet. The examples to the left show these assets in ou r old look and feel. Not only were the materials rebranded with our updated design elements, but the content of the pieces were re written to fit the new brand voice and speak t o our broader consumer audience.

Creating a brand essence video was an important aspect of the brand launch. It set the tone for our current and potential system franchisees and reinforced our goals and brand message.

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  • Provider / Operator / Company:
    HomeWell Franchising Inc.
  • Title of Campaign:
    HomeWell Care Services Rebranding
  • Entry Type:
    Rebranding
  • Date of Campaign:
    July 1, 2019
  • Agency or Firm:
    Nimble Creative Studio (logo redesign), MESH (website and brand essence video), HomeWell Internal Design Team (digital and print design).
  • Image Credit(s):
    Nimble Creative Studio (logo redesign), MESH (website and brand essence video), HomeWell Internal Design Team (digital and print design).