Goal: To raise awareness/utilization of HWR’s hospice and palliative care - without inducing fear - by focusing on the heart of our mission - the people we serve and our purpose driven work.

Goal: To raise awareness/utilization of HWR’s hospice and palliative care - without inducing fear - by focusing on the heart of our mission - the people we serve and our purpose driven work. The Marketing Team conducted several team brainstorms, consumer brand studies and surveys to create a tagline which was then brought to life through a multimedia campaign utilizing print and digital, social media, radio, billboard and broadcast commercials to reach our various audiences.

Family Letter Spot: Highlights the lasting impact an HWR team member made in one patient’s life through an unexpected letter. CLICK TO IMAGE TO WATCH

Bucket List Spot:
While in our care, patients are still able to live life to the fullest.
CLICK TO IMAGE TO WATCH

Bucket List Spot: While in our care, patients are still able to live life to the fullest. This spot tells the story of a grandfather who finally has a chance to fulfill his boyhood dream of throwing out the first pitch thanks to our Moments to Remember program. This commercial ran during the remaining Cleveland baseball season/commercial slots. CLICK TO IMAGE TO WATCH

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Key Points:
-Goal of ads is answering these two questions (Why are we here and what will we do for you?)
-Importance was put on conveying our national expertise
-Inclusion and diversity are paramount in our creative process as well as messaging, we aim to communicate that we are there 24/7 to serve all our community members

Key Points:
-Why are we here and what will we do for you? Answering those two questions was the goal of our print/digital ads
-Importance was put on conveying our national expertise in a gentle yet reassuring manner
-Inclusion and diversity are paramount in our creative process as well as messaging – whether the patient is embarking on the hospice journey with their loved ones – or alone – we aim to communicate that we are there 24/7 to serve all our community members

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  • Provider / Operator / Company:
    Hospice of the Western Reserve
  • Title of Campaign:
    Your Family. Our Purpose. Together
  • Entry Type:
    Multimedia Campaign
  • Date of Campaign:
    September 21, 2020