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01

Through passionate storytelling and powerful voiceover, we were able capture the attention of all viewers in an emotional way.

Through passionate storytelling and powerful voiceover, we were able capture the attention of all viewers in an emotional way.

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02

Through passionate storytelling and powerful voiceover, we were able capture the attention of all viewers in an emotional way.

Through passionate storytelling and powerful voiceover, we were able capture the attention of all viewers in an emotional way.

PlayPlay
03

Through passionate storytelling and powerful voiceover, we were able capture the attention of all viewers in an emotional way.

Through passionate storytelling and powerful voiceover, we were able capture the attention of all viewers in an emotional way.

PlayPlay
02

Using purposeful and candid photography, we were able to pair our powerful message with authentic visual storytelling.

03

Key points:
-Introduced the Experience Is Everything® brand
-Mixed bright brand colors to create a clean and powerful brand presence.
-Showcased how experience is a priority
-Introduced the unique company culture of LCS.

Key points:
-Introduced the Experience Is Everything® brand through a unified message.
-Mixed bright brand colors with a renewed focus on white space to create a clean and powerful brand presence.
-Showcased how experience is a priority throughout each of the Family of Companies
-Lifted the curtain on “our people” and introduced the unique company culture of LCS.

04

Key points:
-Built brand consistency throughout senior-focused publications.
-Utilized brand visuals and messages throughout print and digital media.
-Continually evolved the “Experience” message to match the medium.

Key points:
-Built brand consistency throughout senior-focused publications.
-Utilized brand visuals and messages throughout print and digital media.
-Continually evolved the “Experience” message to match the medium.

05

Key points:
-Experience messaging extended to specific companies within the LCS family
-Experiences evolved through COVID-19 were tailored to fit the current experience.
-Introduced experience messaging into social media and recruiting efforts.

Key points:
-Experience messaging extended to specific companies within the LCS family to create consistency in the story.
-Experiences evolved through COVID-19 and ad and messages were tailored to fit the current experience.
-Introduced experience messaging into social media and recruiting efforts.

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  • Provider / Operator / Company:
    LCS
  • Title of Campaign:
    Experience Is Everything® Campaign
  • Entry Type:
    New Brand Launch
  • Date of Campaign:
    July 19, 2019
  • Agency or Firm:
    Flynn Wright
  • Image Credit(s):
    Paige Peterson, Photographer