The new logo incorporates elements from our previous logo with new colors.

The logo was modernized while incorporating elements from our previous logo and implementing new colors that are a nod to both the coastal and rural communities we serve. A tagline was added to highlight the spectrum of services we provide.

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The colored line added to the business card and letterhead gave a fresher look to our materials. The “be” statement was reduced so more attention is given to the logo.

The colored line added to the business card and letterhead added more colors to our palette and gave a fresher look to our materials. The “be” statement was reduced so more attention is given to the logo.

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Key points:
-“Be” messaging continued yet revised so that the message is less prominent & more emphasis is placed on photos.
-Color palette changes to add a fresh, modern look to the brochures.
-The logo is larger and more prominent.
-The brochure content shifts focus from “us” to “you.”

Key points:
-Our “Be” messaging is continued but message takes less prominence and more emphasis has been placed on photos and value propositions that have been added to the content for the rebrand.
-The change in color palette adds a fresh, modern look to the brochures and allows us to screen service line brochures so that they are more discernable to internal users.
-The logo is larger and more prominent to help push the new brand forward.
-Although we kept the format of the interior of our previous brochures, the content has shifted it’s focus from “us” to “you.”

Key points:
-A large photo was added to the front of each folder. Coupled with the screened color, which is specific to each service line, it makes them more identifiable to internal users.
-The ‘Be Informed’ message has been switched to ‘Your Life. Your Care. Your Way”.
-Multiple colored pocket folders.
-The graphic themes are consistent across all printed materials.

Key points:
-A large photo was added to the front of each folder to add to the overall appeal and feel more patient-centered. Coupled with the screened color, which is specific to each service line, it makes them more identifiable to internal users.
-The ‘Be Informed’ message has been switched to ‘Your Life. Your Care. Your Way,” which is more patient-centered and allows for a nod to the agency’s new name
-The use of multiple colors on each pocket folder gives them a fresh, modern look.
-The graphic themes seen in the pocket folders are indicative of the look used across all printed materials.

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Key points:
-Rebrand ad used across all.
-“Be” message less prominent so the focus is on the relationship between the people in the photo.
-The logo is more prominent.
-Tagline added to the bottom of the ad.
-New value proposition woven into all.

Key points:
-Rebrand ad used across all print advertising vendors and blitzed for six months to introduce the new brand.
-We continued the use of a large photo that is family-focused as we felt that was a part of our previous brand that should remain intact through the rebrand.
-The “Be” message used with the previous brand is still incorporated, but less prominent so the focus is on the relationship between the people in the photo.
-The logo is centered to be more prominent and introduce the new name and look.
-The service line tagline has been added to the bottom of the ad to highlight the spectrum of care we offer.
-Our value proposition language, although not exact, has been woven into the over-arching messaging.

Key points:
-Pocket guide for team members & volunteers.
-New logo animation & swag introduced at the team launch party.
-Favorable feedback received from all.

Radio Commercial Spot

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  • Provider / Operator / Company:
    Lower Cape Fear LifeCare
  • Title of Campaign:
    Lower Cape Fear LifeCare Rebrand
  • Entry Type:
    Rebranding
  • Date of Campaign:
    January 1, 2020
  • Image Credit(s):
    Kimbelyn Emory for graphic design; Port City Films for Commercials; Neal Petrosky Creative for logo animation