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Email wave from sales team to their networks generated 69% conversion to registrations
CRM email wave to past webinar attendees, opt-ins from recruitment activities, and other healthcare providers who signed up for emails resulted in 27% conversion to registrations

Webinar attendance results: 35% increase over benchmark

Page entirely revamped to support Thinking About Hospice updated hospice discussion guide for patients and families
-Landing page sessions up 69%
-Thinking About Hospice downloads up 83%
-Landing page bounce rate improved to 49% vs prior 58%

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  • Provider / Operator / Company:
    VITAS® Healthcare
  • Title of Campaign:
    National Healthcare Decisions Day (NHDD) 2020 promotion
  • Entry Type:
    Multimedia campaign
  • Date of Campaign:
    March 31, 2020
  • Agency or Firm:
    rbb Communications
  • Image Credit(s):
    VITAS Healthcare