Key points:
- 79 page rebranding toolkit created for branch staff
- Outlined each step in the rebranding process included key messaging, checklists, engagement suggestions, etc.
- Delivered to branches with “starter kit” of new materials
- Encouraged staff participation and rebranding excitement
Key points:
- Created to promote services and attract/retain staff
- Includes new service names and descriptions for enhanced user experience
- Suite includes: sell sheets, brochures, PPT decks, ads, banners, posters, planners, stationery products and trade show materials
- Modernization and expansion of resources available to sales and talent acquisition teams
- Provider / Operator / Company:All Ways Caring HomeCare
- Title of Campaign:All Ways Caring HomeCare Rebrand
- Entry Type:Rebranding
- Date of Campaign:December 30, 2019
- Agency or Firm:BrightSpring Marketing Department (parent company internal agency)
- Image Credit(s):Getty Images